While sparkteens.com does seem to have it all, a potential opportunity for our website would be the exploitation of the local market. Sparkteens seems to offer recipes and fitness routines based on a general offering. We on the other hand, could offer recipes and fitness routines that cater to the island lifestyle.
For example, a lot of fitness routines could be water based, like surfing etc. For food, instead of doing something such as Shake n Bake baked chicken, we could offer a recipe for baked shoyu chicken or something similar. What better way to differentiate ourselves from our competition, while associating ourselves with our target market?
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ReplyDeleteOn a side note, what is our business model? How will the website/business sustain itself? As Rafi has pointed out in the capstone class, relying on grants or donations isn't a sustainable business model.
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Will we be selling fitness DVD's or calendars?
Yes, local based differentiation.
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