Is Live, Life, Aloha, simply a hub for information regarding healthy living, or are we more than that?
As Bob has asked, are we planning on selling calendars or fitness DVDs? It isn't that we have too, its just that we should settle on what exactly is our product. Simply being informational is okay, as it makes things a bit easier 8). If that is the case, then our product is just that, information on how to ascertain a healthy lifestyle.
As far as promotion goes, being that we are a web-based product, it makes sense that we promote online. Making use of the big social media networks makes sense, as they are free and offer us the biggest possible audience. If each person in the group got 10 people to follow/friend us on twitter and facebook, we'd immediately have reached 70 people. That takes a lot less work and money than investing in Adwords or other paid SEO.
If we are simply offering information, than our price is free to the visitor. We could sign up with Google to sell pay-per-click advertising on our website to generate money for updates/upkeep. Perhaps we could institute a system where people who are offering classes or food that meet our criteria, would be able to pay a fee to be a "featured class" on the website. Just a thought. 0_0
Of course, this is taking place online. However, by targeting the local population, not only are we associating ourselves with our target market, we are also differentiating ourselves from the competition. While we will be online, a lot of our classes should be offered on the islands. Likewise, our recipes should reflect healthy alternatives/takes on local favorites dishes.
Just my two cents
Good opening avenues of thought - 4 P's succinctly put. Initially the FB-Twit angle does sound more personal than an ad-word approach; the guide-advisor instead of the sales person.
ReplyDeleteGood avenues? ...no great avenues! I like the social networking Jared. Easiest way to pass the word. I am also leaning towards the on-line store and/or charging for information sharing to the service-providers, even if it is a minimal amount for site maintenance. Free to all other users.
ReplyDeleteWe have something like this on Kauai and it only costs $5.00 per month for service providers to list their information. It gives the informational site a tracking method to keep their information current and relavent. It keeps service providers honest, invested and current. Otherwise your listings will go stale pretty quick if service providers are not involved.
If we don't want to have an on-line retail business, there is the amazon.com adsense option of selling DVD's books and other fitness health books at the bottom of our website? I was thinking of looking into this to see how it works. Thank you Jared for sharing!