Calling in the SWOT team

Lets start off with the good news!

We are a group of bright and ambitious individuals that are full of creativity.  All things that lend to our internal strengths.  On top of this, since the website is targeted to the Hawaiian lifestyle, it is safe to say that we are all fairly knowledgeable in that respect.

However, with that being said, we are the new kids on the block.  As such, we have no brand/name recognition, nor do we have any sort of contractual advantage that would lend us access to an established customer base.  This being the case, it is wise that we are avoiding a too broad of an approach in regards to our target market.  We would have a difficult time competing directly with sparkteens.com since they seem to have the broad/general teen market segment locked up.

With technology being what it is however, our opportunities are wide open.  Social media networking has taken everyone, from grandmas to children.  Find me one person without any sort of social networking account, and I'll show you someone without any internet access what so ever.  These platforms allow for instant meet and greets, communication, and record keeping; all of which lend to the type of product/service we are offering.

Plus, more and more people are realizing the benefits of a balanced diet and exercise routine.  As a result, more people will want information on how to go about achieving that and/or how to keep said diet and routines both entertaining and fresh.  Lets face it, if you are not having fun the chances of you keeping with it are pretty slim.

As for threats, the biggest one facing us in my opinion, is the ability to generate awareness.  While the internet makes our product/service a reality, it does the same thing for everyone else.  Finding a way to rise above all the other people doing the same thing as us will be the key to success.  Another possible threat is the constant changing trend regarding what is "in" or "out" for both diets and exercise.  So long as we are constantly updating our information to provide the latest and greatest with a tropical twist, we should be okay.  The important thing is to keep a variety of diets and routines, so that there is something for everyone, depending on their own likes/dislikes.